No doubt! And it makes you wonder why the biggest guitar companies have by and largely come around to selling you on the idea that you can sound like someone else.s_mcsleazy wrote: ↑Tue Oct 12, 2021 8:43 amreminds me of something my bandmate said once in a guitar shop "i don't want to sound vintage, i wanna sound like me"
I mean, they didn't use to do that. The Telecaster was certainly not sold as anything other than a brand new instrument that you could sound like yourself on, the Jazzmaster was sold with the idea that it would be popular with jazz players but it was also a direct alternative to the guitars those guys had been playing.
Electric guitar companies used to have the idea that there was a market that would accept new things in a pursuit of originality, and now they have the opposite idea, that originality would be a liability in the marketplace.
So, one could point out that Fender is still kind of pushing the design of their instruments a little bit, they are still putting some updates out to the things.
But I wanted to take a look at a modern updated guitar and then report back at how many times the text featured things like "vintage" or "classic" or all the other bullshit that is supposed to reassure a market that has been taught to uncritically accept the idea that older designs are better.
The first one I clicked on, though, was the American Performer Stratocaster, and it has this text:
Fender introduced the Stratocaster in 1954, but it was Jimi Hendrix who, 13 years later, put the sleek, contoured solidbody on the map as the 6-string object of desire for generations of guitarists to come.
So I guess I don't know what else I can say about that, then. The motherfucker has been dead longer than most people here have been alive- including me, but there he is anyway. This is the state of guitar marketing in 2021.
You can buy this guitar and sound like Jimi Hendrix, who died in 1970.