Not sure, either... I mean, how to you persuade people that a product is new and improved even while hewing to the design aesthetic of the past?Powdered Toast Man wrote: ↑Wed Jul 14, 2021 7:37 am
Good points. I think I get what you mean about the marketing. They market the flatter board and taller frets on the AO's as "improved/easier playability" then how would they market a change back to vintage spec other than "it's like how it used to be"?
My guess is the AO's will be tweaked in their era specific specs in terms of styling. Currently the 60's Tele is basically the '64 Tele with binding and the aforementioned radius and fret changes. So maybe they'll push more to the transition era aesthetics? AO Jazzmaster is based on the AV65 so maybe they'll push it more to early 60's looks? Dunno. But that's my guess. It'll be mostly cosmetic changes. Maybe they'll flip to different pickups I don't know. Not sure how else they can tweak the lineup without moving even further away from the vintage vibe they're supposed to be channeling.
Fender has been playing around with other magnets and overall different pickup designs. They see that there is a market out there for specialized pickups and they are responding in a good way. For instance, I talked about the American Special vs. the American Performer, and the pickups there were Texas Specials (hot wound) and now Yosemite (more vintage voicing, with Alnico 4 in the bridge pickup of the Telecaster).
I like that a lot. So if I had to guess, maybe Fender will have a hotter wind 70's era Jazzmaster pickup or something to replace the '65 Pure Vintage. I mean, probably not that, but something like that. That'll get it a new name, a product refreshment, and some press.
Fact is, we are talking about a mature product that really is as good as it can be within the limitations of what the market will accept.
Fender has a lot of guitar necks out there, and they are all absolutely excellent in their own way. What else is there to do except rotate them in and out, you know?