2024 Fender USA price increases

[sunburster]

I was checking out Sweetwater and I just saw the MSRP for the Marr Jaguar went up by $50 to $2549 in the USA, while the AVII '66 Jazzmaster went up by $100 to $2599 (this is $200 more than when it launched 2 years ago)!! Are they just going to jack the price up by $50-$100 every year now? The AVII increased by 4%, while the Marr increased by 2%. At this rate in 4 years these will be $3000+.

[pawnzito]

I noticed this too. It's weird that I've seen used prices going down lately, and guitars not moving nearly as fast as they were the last few years.
I've long decided to never buy a new guitar again, but we'll see what happens to the used market. I also imagine if sales are slowing down they're trying to get every dollar they can out of what they sell. We'll see .

[sunburster]

Yeah, I've noticed the used guitar prices are a bit more reasonable these days, which is good news. Saw a few mint AVII 66 jazzmasters go for around $1800 in the past month, for example.

[B.T.]

When manufacturers of retail goods start loosing profits due to lack of sales one way to keep up their profit margins is by increasing prices.

[fuzzjunkie]

I just see this a price setting set for inflation. That’s a fairly standard practice in the corporate world.

When the board asks for profit estimates for the upcoming fiscal year they basically want to see at least 3-5% increases from the previous year. Inflation averages that range from year to year so they’re keeping the same profit margins while showing stockholders increased growth.

It’s the lazy way of creating a budget. Since inflation has risen more than 5% lately, I’m actually surprised the prices are not higher.