That's a fair question and I'll answer it as best I can. In general when you do a fifty only lathecut it's more a calling card than a thing to live off. One of may favourite labels is Polytechnic Youth, they release a lot of short run records that sell out in minutes but in some ways this creates more interest. You'll generally see their records listed on nts radio playlists, perhaps hear them late night in the BBC or hear them in clubs. Of course it's like a tantalus to hear something you love and not be able to own it, because a lot of these records don't have a digital but sometimes the tracks have existed online on Bandcamp for a year or so with zero interest and finally this lathecut is funnelling fans to them.Grey wrote: ↑Fri Mar 02, 2018 5:02 pmI'm not trying to counter your point here, but if an artist is only putting out 50 records and one of them is sitting in your collection, how does that expose anyone to their music? Compared to services like Spotify (or pure digital distribution) that use content algorithims to recommend similar music based on what you listen to, which is a great method of exposure for bands people might otherwise never hear of.shadowplay wrote: ↑Thu Mar 01, 2018 6:05 amI'm regularly buying 50 only runs and sometimes even lower and 300 only runs are really routine and for me it's been a joy dealing with people directly. I did this pre internet but there was a hell of lot more hassle when it was buying from lists and ads in music mags and dealing with all sorts of nonsense like postal orders. There's no real fun, interaction or discovery on Spotify, at least for me.
A good example of this is the Tomorrow Syndicate who are local to me and on PY. Some short run singles and a VHS release have got their name out there and hopefully they'll reap the rewards come album time. In their case I think they could do really well but on the other side of the coin you've got groups who are probably going to struggle to find even 500 folk no mater what they do and short run singles are perfect for this.
I also think your reaction to such cottage goings on depends on your musical culture. A lot of these bands don't play live much or even at all and therefore the traditional four in a transit van model doesn't work for them, so this is a way of connecting with small pockets of people dotted about. This might sound a bit weird to a lot of folk but I like buying stuff I've not heard even a second of, it's been my musical culture since I was a kid, when you really did have to buy blind because most of the time you had to order it in and you could never hear it without buying it and I still get a huge thrill when I put something totally unknown on for the first time.
I also think the community aspect of this is a wonderful thing. For example PY is run really open ended, customers have provided artwork, there's been a beer issue and all manner of collaboration between the label and punters. I guess some folk will sneer at it being an elitist clique but it's not like that at all, It's first come first served and even if you've bought everything they've released you don't get stuff set aside.
Another couple of other labels I love are Clay Pipe and Folklore Tapes. The music on these labels just doesn't fit the Spotify model, they are conceptual, beautifully designed and carefully curated and again the music either wouldn't be heard or in some cases wouldn't be made without the host label. The host is also important for anyone lucky enough to get picked up because you are at least guaranteed 500 sales which sounds tiny but at this end of the market it's all about the art and financially washing your face and the day job reality. There's also a question of ethics and these labels are renouned for treating acts fairly and I guess this might look a bit socialist compared to the viperish likes of Spotify but I like buying things that embody the best of us and avoid those that mirror our worst.
The ethics of these labels just fucking shames the industry. I'll give you an OSG related example of the new Lake Ruth album 'Birds of America', which is on Feral Child a sub label of the Polytechnic Youth/Deep Distance/ The Great Pop Supplement family. That full album is in store in the UK for £9.99 with download included. Many records by those heal the world hypocrites in the music industry cost more than double even with massive economies of scale.
D